Luxury travel & hospitality content creator

Content that makes a stay feel tangible, before the guest arrives.

I am Karolina. I photograph and film hotels, resorts, restaurants and lifestyle brands across Europe: warm, editorial visuals that help travellers picture themselves there.

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Based in Lisbon, from Poland · Shooting across Europe and beyond

Karolina Jakubowicz in a white dress and straw hat in front of a blue and white azulejo tiled wall

Working with boutique hotels, retreats, restaurants and lifestyle brands across Europe

Portugal · Italy · France · Spain · Poland · and beyond

Films

Films that sell the stay

Recent hotel films from @captured.by.karolina: 13.2K followers on Instagram, 135K likes on TikTok (September 2026).

More films and the most-viewed reels live on @captured.by.karolina

Photography

Selected stills

A small, curated selection: hotels photographed the way a guest feels them, and the travel storytelling that builds the dream.

  • Karolina at the mosaic-tiled edge of a resort pool surrounded by palm trees
    Poolside
  • Sweeping staircase with wrought iron railing and a chandelier in a heritage hotel lobby
    Grand staircase
  • Karolina standing on a suite balcony with a hanging chair, overlooking the sea
    Suite balcony
  • Wooden boardwalk leading to overwater villas under a dramatic sky in the Maldives
    Overwater villas, Maldives
  • Woman in a white backless dress standing before a wall of blue and white Portuguese tiles
    Azulejos, Portugal
  • Karolina in a white outfit on a boat deck at golden hour with a picnic tray of bread and fruit
    Golden hour on the water
  • The Taj Mahal and its reflection framed by a dark archway, with a silhouetted figure in a flowing dress
    Agra, India

See how we could create this for your property

Silhouetted figures on a wet beach at low tide under a golden sunset

My content doesn't just show a place. It invites people in.

Services

What I can create for you

Three ways of working, from a single content day to an ongoing social presence. Packages from €500, with licensing agreed plainly before any shoot.

UGC photo & video

Natural, guest-eye photography and short vertical video of your rooms, amenities and experiences, shot on location and delivered ready to post.

  • Edited photo set of your property
  • Short-form vertical video (Reels, TikTok)
  • Delivered in formats for each platform

Tailored quote and delivery timeline confirmed before booking.

Ideal for hotels and lifestyle brands that want authentic content without a full production crew.

Branded campaigns

A planned content day built around your brand story: concept, shot list, capture and edit, all kept consistent with your visual identity.

  • Concept and moodboard before the shoot
  • Campaign photo and video assets
  • Content licensed for organic and paid use

Tailored quote and delivery timeline confirmed before booking.

Ideal for launches, seasonal campaigns, product features and repositioning.

Social media content packs

Curated photo and video sets sized and edited for Instagram, TikTok and Facebook, so your feed stays consistent between campaigns.

  • Mixed set of photos and vertical videos
  • Formatted per platform, ready to schedule
  • Optional captions and posting suggestions

Tailored quote and delivery timeline confirmed before booking.

Ideal for marketing teams that need a steady stream of on-brand content.

Usage, licensing and distribution, plainly

Your channels

Organic usage rights for your own channels are included in every collaboration, confirmed in writing before the shoot.

My audience

Every package includes publication to my own Instagram and TikTok, alongside the content delivered to you.

Paid and beyond

Paid usage, ad allowlisting, extended licences and exclusivity are priced per project. Paid partnerships are always disclosed in line with platform rules and EU guidance.

Not sure which fits? Describe your property and I will recommend an approach, no obligation.

Start a project

How it works

Three steps to new content

  1. Enquire

    Tell me about your property or brand and what you want guests to feel. Start here.

  2. Plan

    We agree the concept, shot list and dates, shaped around your spaces and light.

  3. Create & deliver

    I shoot on location and deliver edited content, formatted for the channels you use.

Karolina in a white dress, straw hat and sunglasses smiling in front of a yellow Lisbon funicular

About

Hi, I am Karolina

I believe the most powerful stories are told in details. The soft morning light through linen curtains. The curve of a stone bathtub. The stillness of a private pool before the day begins.

I create visual narratives that help hotels, resorts and lifestyle brands express their atmosphere through photography and short-form video. Each frame is designed to reflect what makes your property unique, not just visually but emotionally. Every image on this site is my own work.

I am based in Europe, between Portugal and Poland, and open to working with clients anywhere. I work in English and Polish, and can create content in Portuguese where needed.

Start a project

Contact

Every place has a feeling. Let's capture yours.

Tell me about your property, your brand and what you would like guests to feel. If it helps, ask to see a sample delivery from a past shoot. I usually reply within three working days.

Audience statistics and a full portfolio are available on request.

No obligation. You will hear back within three working days with availability and a recommended approach.